Vertical market definitions, whose primary expression of presence is a bricks and mortar building is not only inadequate for ROI and sustained profitability, it is antithethical to consumer desires and behaviors.
For centuries, the notion of turning lead into gold has captured the imagination of countless Alchemists, all of whom were doomed to failure. The real estate industry’s economic model has been for decades akin to conjuring concoctions that claim to convert the weight of our tarnished enterprise models into shining bars of profitability. We have not always understood the true alchemy of our industry and the relationship between the decline of profitability with the introduction and application of new technologies to our industry. Each of the... [ Read More ]
Vertical market definitions, whose primary expression of presence is a bricks and mortar building is not only inadequate for ROI and sustained profitability, it is antithethical to consumer desires and behaviors.
Business is now transacted in a free-flowing, transparent context where consumers engage us in conversations they control and in ways and places they choose.
Profitability challenges have never been greater for Broker-Owners. As the epi-center of the real estate market has shifted toward the consumer, our operating models have been redefined.