Unlocking Brokerage Power
March 10, 2009 by e-Partner · Leave a Comment
Real estate company owners are at the forefront of perhaps the greatest economic opportunity in decades.
At e-Partner we believe that companies can leverage technology, the Internet and the new market realities to transform themselves into effective and profitable organizations.
While the market rocks and reels, Broker/Owner have the unprecidented chance to redefine themselves, rather than wistfully yearn for the return of the “good ol’ days” which we don’t believe is ever going to return.
Unlocking Brokerage Power involves at least three things:
- Redefining the notion of “market”
- Implementing new recruiting models
- Developing consumer-centric methods
Redefining our Notion of Market. Our market used to be defined as a city, a zip code, or perhaps and Effective Service Area or Market Service ares. Such notions benefit the definers and not Broker/Owners.
Vertical market definitions, whose primary expression of presence is a bricks and mortar building is not only inadequate for ROI and sustained profitability, it is antithethical to consumer desires and behaviors related to real estate and relocation.
Let me make it simple: No one cares about our buildings, which are simply monuments to brand ego and a deceptive illusion that drains capital at the expense of a sign, agent loittering and ongoing overhead associated with personal guarantees.
e-Partner can help Broker/Owners eliminate outdated market definition, reduce retail overhead and yet increase their potential for recruiting, mergers, acquisitions and ancillary revenue within a larger playing field.
Implementing New Recruiting Models. Broker/Owners have largely lost the commission and overhead battle and therefore, they have in many respects forfeited any hope for sustained profitability and adequate ROI.
In order to regain a foothold on profit, Broker/Owners should look at market expansion where the demand for overhead is dimished. e-Partner provides Broker/Owners with workable alternatives to cost-intensive business models that insure agent survival at the Owner’s expense. Ask us how!
Developing Consumer-Centric Methods. The age of “build a website and they will come” is over and DOA. Our industry requires more transparency in our online business models and this can only be accomplished when we reject the notion that consumers consumers want to be regarded as a “lead.”
In addition, we are seeing a powerful shift from passive Internet surfing to transparency that gives in order to get and where we engage the consumer s a content partner, not a commodity.
e-Partner delivers market platforms that incorporate opportunities for consumer partnerships through blogging, commenting, authoring, remarking and many other mechanisms.
Our industry has changed. The consumer is driving the profitability train and yet we, if focused and dedicated, are now in possession of the tools that can deliver new profitability to Broker/Owners who are willing to reinvent their companies.
Find out more about e-Partner by using our contact form, emailing us or by simply calling us toll free, at 1-877-380-1000.
