Re-Defining your Market for Profitability
April 1, 2009 by e-Partner · Leave a Comment
A solid and accurate definition of “market” is the foundational premise of building a working and profitable business.
If a brokerage firm has a deficient or innacurate definition of its true market all of the outcomes will be impacted by this inadequacy.
What is or, what should be your market definition. Is is only geographics or does it include other dimensions such as consumer behavior, business trends and other factors.
The following e-Partner Podcast puts a spotlight on the importance of market definition to a real estate brokerage firm’s business model and bottom line.
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