Consumer and Agent Response to Brand
April 1, 2009 by e-Partner · Leave a Comment
Do brands work? If they do, for whom do they work?
Are consumers brand loyal when it comes to real estate purchases? Do they possess a predisposition to repeat transactions based upon brand loyalty?
What about real estate agents and the question of brand loyalty? Do agents seek affiliation with Broker/Owners out of a conciousness for brand?
Listen to this short e-Partner Podcast about consumer and agent response to brand and then, comment if you so desire.
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Horizontal Recruiting for Cash Flow
April 1, 2009 by e-Partner · Leave a Comment
Recruiting is always a buzzword and hot topic in the real estate industry and Broker/Owners who understand that the best way to build a successful, profitable and sustainable company is through successful recruiting strategies.
Too much of the time Broker/Owners are recruiting from a crowded pool of candidates in their core market, i.e., where they operate their traditional brokerage company. Horizontal recruiting means targeting “new” markets for “new” from home-based (e-Partner) agents who deliver “new” revenue to the Broker/Owner’s bottom line without the trappings of bricks and mortar.
Listen to this podcast by e-Partner Founder, Donald Teel, as he addresses Horizontal Recruiting for Cash Flow.
Need help with your Internet business model. Call e-Partner toll free at 1-877-380-1000 or use our contact form.
Factor 1 – Agent Centric Cultures
March 24, 2009 by e-Partner · Leave a Comment
The emergence of the new real estate economy has been fueled by the agent-centric cultures created by brokerage firms during the past two decades. In the past the "Broker" provided all of the fundamental tools necessary for an independent contractor to operate his/her business in the local market. The power of the broker/owner enabled a favorable economic relationship that would ensure profitability.
Four events changed this economic model, turning it on its proverbial ear. What was not so predictable was the replacement of the Broker as the controller of the real estate transaction with the modern, tech-savvy, home-officing agent.
The first trend was a real estate information distribution shift and it entailed the move away from the distribution of property information via a printed model (the MLS book) toward the automation of the Multiple Listing Service (MLS) through server-based technology.
This event launched a new era in real estate, one where the Broker would no longer be able to control what real estate property information. The new server-based technology loosened the Broker’s grip on the central controlling factor that empowered them, property information control.
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