Do brands work? If they do, for whom do they work?
Are consumers brand loyal when it comes to real estate purchases? Do they possess a predisposition to repeat transactions based upon brand loyalty?
What about real estate agents and the question of brand loyalty? Do agents seek affiliation with Broker/Owners out of a conciousness for brand?
Listen to this short e-Partner Podcast about consumer and agent response to brand and then, comment if you so desire.
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The consumer, joystick in hand, now drives the economic train. Armed with access to property information, multiple ancillary support services, online mortage and title services, the consumer has more power over the transaction than the broker and agent combined.
Today’s consumer will have a 70-80% chance of conducting research via the Internet prior to selecting a brand, company or agent.
e-Partner believes that the consumer’s appetite for information is insatiable and that brand, broker and agent are now secondary to real estate transaction.
Hungry? Read more and comment…