Syndicated from REALonomics
During the First Economic Wave, the broker-centric era, and for most of the Second Economic Wave, the agent-centric era, business models were predicated on old, predictable model math, where 2+2 produced four. In the current climate, where the consumer has control over the “economic joystick,” we are forced to pose the question; what if 2+2 no longer equates to four?
The Profitability Joystick
Let’s first discuss the “profitability joystick” I have mentioned, then the terms and conditions that now exist for a New Model Math.
Profitability challenges have never been greater for Broker/Owners. As the markets have shifted operating models are being refined.
There is a demand for more assertive market management models and of course, streamline, cost effective operations.
Still, despite all that has been said and done, more has been done than said. Most brokerage firms have not adopted the technology and Internet applications that are available to them and that can curb overhead and bring consumers a more pleasant real estate experience.
For a number of years e-Partner has predicted that market management coupled with streamlined operations and recruiting of agents to fee-based models would become the solution to Broker/Owner profitability.
We believe it more than ever!
It’s our intention to help Broker/Owners with the management of change that is taking place within our industry and to deliver to them operating solutions that not only make them more competitive in their core market(s) but explode them into multiple markets.