Syndicated from REALonomics
During the First Economic Wave, the broker-centric era, and for most of the Second Economic Wave, the agent-centric era, business models were predicated on old, predictable model math, where 2+2 produced four. In the current climate, where the consumer has control over the “economic joystick,” we are forced to pose the question; what if 2+2 no longer equates to four?
The Profitability Joystick
Let’s first discuss the “profitability joystick” I have mentioned, then the terms and conditions that now exist for a New Model Math.