Factor 6 – We’re Re-inventing
March 24, 2009 by e-Partner · Leave a Comment
The brokerage industry is trying to re-invent itself while maintaining and resurrecting old business models that continue to suck out capital, energy and the ability to move into the third wave.
There have been three distinct waves in the evolution of the real estate brokerage industry.
The first wave was traditional brokerage enhanced by franchise development. This is the model that lacks the versatility and agility to adapt quickly to market demands and is sometimes steeped so deeply in the operating traditions of the past that any thought of re-invention is out of the question.
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What if This is Now True: 2+2=5.439
March 23, 2009 by e-Partner · Leave a Comment
Syndicated from REALonomics
e-Partner is an exploratory quest for a New Model Math for use by brokerage firms operating in the Third Economic Wave of the real estate industry.
During the First Economic Wave, the broker-centric era, and for most of the Second Economic Wave, the agent-centric era, business models were predicated on old, predictable model math, where 2+2 produced four. In the current climate, where the consumer has control over the “economic joystick,” we are forced to pose the question; what if 2+2 no longer equates to four?
The Profitability Joystick
Let’s first discuss the “profitability joystick” I have mentioned, then the terms and conditions that now exist for a New Model Math.
Only if we first acknowledge that we are indeed operating in a consumer-centric era, can we then appreciate the imagery conjured by the phrase “economic joystick.”
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