e-Partner is also designed as an economic model and a market management tool for use in those cases where a Broker/Owner understands that his/her survival depends upon predictable cash flow from a larger geographically defined market area.
At e-Partner we hold to the fundamental economic premise that the real estate industry’s traditional models will no longer be sustainable in their current form and that history demonstrates clearly that the real estate industry’s economic eras are constantly in flux.
Furthermore, the changes in the real estate industry’s operating models are occuring in shorter intervals and are increasingly being redefined by technology, the Internet and consumer demands.
These three statement define the nature of the e-Partner Program.
e-Partner was Created by an Owner for Owners. We are committed to assisting owners with real market solutions to their financial dilemmas. We are not interested in economic theory but only those models and actions that can make real contribution to an owner’s cash flow and bottom line results.
In addition, when we use the phrase “by owner for owners” it means that The Founder of e-Partner utilized the program in his own company in Northern Arizona, Prudential Foothills Real Estate, from 1996 through the sale of the company in April, 2005.
The program is an owner program and one that considers the priorities that owners must maintain such as recruiting, market development, core services and new methods designed to create additional cash flow and bottom line profit.
e-Partner is an Economic Model. e-Partner recognizes that the traditional economic models used by brokerage firms are becoming increasingly inefficient for the sustained profit and predictable ROI required by owners when measured against their personal risk.
e-Partner is an economic model that can produce “NEW” revenue without the risk of capital previlent in the older traditional growth models such as retail buildings and highly defined market areas.
In this sense, e-Partner is an economic model that empowers a broker/owner to brand in new markets and engage in new revenue strategies designed to position his/her firm on more productive and profitable ground.
Too many times, broker/owners are solely dependent upon transaction revenue as the only means of cash flow and profit. Today, such a formula is not consistent with the realities of the maketplace.
All business models are predicated upon a proper definition and understanding of what constitutes “the market.” Too often, owners have allowed out-dated market definitions to become their business mantra and this is now leading to economic calamity for some.
When e-Partner uses the term “market” we do so from a perspective that includes consumer behavior, economic realities and probable future revenue assurances.
On the other hand, traditional real estate companies have adopted market defititions that are solely or mostly geographic, such as a city or a zip code. Franchisors have also used these definitions, calling them Effective Service Areas (ESAs) or Market Service Areas (MSAs).
Broker/Owners are now discovering what e-Partner believes is the New Real Estate Economy. Real estate markets are no longer simply locations, they are complex combinations of factors based upon consumer behavior, population coverage, property information models and of course, the Internet as the primary tool for market interface.
e-Partner was designed by an owner, for owners. It is an economic model that can locate and deliver new revenue to a broker/owner. Finally, it is a “market management tool” that redefines and understand that the definition and management of one’s true “market” is prehaps the central ingredient to financial survival.
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